Sudbury Catholic District School secretaries, vice-principals, principals and members of the Board’s administrative team were treated to a very informative and entertaining workshop on Managing Information for Student Achievement , (MISA) at the Howard Johnson Hotel recently.

Brian Woodland, Director of Communications with the Peel District School Board was also a keynote speaker at the workshop. Mr. Woodlands presentation focused primarily on the ‘WOW FACTOR’ which he claims many boards/schools in Ontario and in Canada are failing to take advantage of. “‘The WOW FACTOR’ deals with the education of public relations, a planned systematic two-way communication process to encourage public involvement and earn public understanding and support,” states Woodland.

“It always amazes me that the very people who are responsible for the good news stories… the secretaries, teachers, vice-principals, and principals along with the school board administrative teams are so very reticent to promote all the great things happening in their schools. Practicing good public relations helps build community respect for teachers and support for education.”